1/16/2024 0 Comments Double booked movie trailerRELATED: Christopher Nolan Says Fellow Filmmaker Described Oppenheimer As “A Kind Of Horror Movie” The real question, though, is in the details: Do you start off the day with Oppenheimer’s weighty themes and then shift over into pink fantasy mode with Barbie? Or Do you treat Barbie more like a high-calorie appetizer that you mindlessly munch on ahead of the IMAX-worthy Oppenheimer main course? “They’re so vastly different,” film industry analyst Robert Mitchell told NYT, “that they allow for the narrative that popped up organically: This would be strangest double bill ever” - an attention-stealing concept, he added, that’s “pretty much a gift for distributors.”Īs anyone who's spent recent time on the entertainment-oriented side of social media knows, a lot of folks are tweaking their schedules to arrange an Oppenheimer and Barbie double-feature date. That’s the sort of fan-powered viral marketing that no studio can buy (or even really plan for), and it’s created a rising-tide environment of buzz ahead of the two films’ July 21 release. Searching online for “Barbenheimer T-shirt,” the paper notes, “brings tens of thousands of results, and sellers on Etsy have designed their own versions” - some of which playfully juxtapose the bubbly pink “Barbie” logo with the sinister imagery of an expanding mushroom cloud. As The New York Times reports, the audience thirst for such a high-contrast double feature isn’t just a niche thing, either. Memes celebrating the chance to do just that are spilling across social media, as fans hyped by the idea of an Oppenheimer / Barbie movie mash-up have begun to cheekily tout the striking contrast between the two films. and on the same day? The Latest Craze in Moviegoing: BarbenheimerĬillian Murphy as Robert J. But instead of showing up to the theater to see just one, fans are buzzing online over a novel concept in moviegoing: Why not ride the whole thematic roller coaster all at once and just watch Oppenheimer and Barbie back to back. Starring Margot Robbie and Ryan Gosling (as Ken), Barbie brings the toy icon’s happy-go-lucky fluff to the same box office as Nolan’s gravely serious (and cinematically epic) nuclear spectacle in Oppenheimer, with each film expected to do blockbuster numbers as audiences pick their summertime movie flavor. Obviously, the two movies couldn’t be more different. RELATED: Oppenheimer: Cillian Murphy Calls Atomic Bomb Thriller "A Truly Essential Cinematic Experience" Both Barbie and Christopher Nolan’s Oppenheimer are opening in theaters on the same July day - the former about Mattel’s California-cool toy doll come to life, the latter about the conflicted physicist who helped usher in the age of atomic warfare. When you think of pink, is it the fun cotton-candy kind that colors the sunset over Barbie’s Malibu skies? Or is it the hue that glows like a haunting pall over the blasted aftermath of a nuclear-devastated landscape?įor moviegoers this month, that won’t just be a fanciful mental exercise.
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